Elevating Life and Business Through Purpose: A Conversation with Gabrielle Bosché
In today’s world, change feels constant and success often leaves us questioning what comes next. That’s why I was thrilled to welcome back Gabrielle Bosché to Be the Giraffe. Gabrielle is one of the most booked millennial speakers in the world, a two-time TEDx presenter, bestselling author, and co-CEO of The Purpose Company. Her mission? Helping individuals and organizations uncover the purpose that drives them.
This wasn’t just another interview—it was a masterclass in how purpose transforms lives, businesses, and relationships.
The Turning Point: From Generations to Purpose
Gabrielle and her husband Brian started out helping organizations understand generational leadership. But everything shifted during a meeting with a Fortune 50 company when Brian asked a simple question: “What moment most shaped your perspective?”
One executive shared a deeply personal story about saving his roommate’s life in college. With tears in his eyes, he realized his career in HR was about more than hiring—it was about giving people opportunities that might save their lives.
That moment turned the conversation from differences between generations to the universal need for purpose. Gabrielle and Brian knew they couldn’t just talk about it—they had to create a tool that made purpose tangible. After nearly a decade of research, the Purpose Factor Assessment was born.
Why Purpose Matters at Work
According to Gabrielle, every employee wants to know two things:
Do I matter?
Does my work matter?
When leaders answer those questions with clarity, they unlock engagement, loyalty, and performance. And it doesn’t require massive budgets or years of consulting. In fact, the Purpose Factor Assessment takes just 20 minutes to complete.
Companies like Google and Keller Williams have already seen the benefits. Google used it to measure clarity and fulfillment across teams. Keller Williams discovered that agents with the highest clarity of purpose weren’t just more fulfilled—they were also the most productive.
Three Key Moments to Discover Purpose
Gabrielle outlined three critical points in an employee’s journey where purpose makes all the difference:
Onboarding – Connecting personal values with company values from day one.
Ascension – As employees rise into management, purpose clarifies how they lead and how they want to be led.
Organizational Shifts – During mergers, leadership changes, or economic upheaval, purpose provides stability and confidence.
The result? Employees who aren’t just working for a paycheck but contributing with conviction.
Beyond Business: Purpose at Home
Purpose isn’t only for boardrooms. Gabrielle shared how couples, parents, and even therapists are using the assessment. Spouses who swap results often find new appreciation for each other’s strengths. Parents discover how to nurture each child’s unique gifts instead of using a one-size-fits-all approach.
“Purpose,” Gabrielle says, “changes the conversation around the dinner table just as much as it changes the one around the conference table.”
Taking the First Step
Whether you’re a business owner struggling with retention, a parent guiding your child, or an individual searching for clarity, the starting point is the same: know who you are and who you’re meant to serve.
That’s exactly what the Purpose Factor Assessment delivers. In just 20 minutes, you gain a compass for your next decision, a language to describe your strengths, and a framework to build conviction.
Final Thoughts
Gabrielle Bosché has been called “The Next Generation of Motivators”—and after two powerful interviews, it’s easy to see why. She reminds us that purpose isn’t just a buzzword. It’s the foundation of fulfillment, productivity, and resilience in every area of life.
If you’re ready to elevate your perspective and find your better path, visit purposetest.com.
Because when you align with purpose, you don’t just work better—you live better.
P.S. If this episode resonated with you, you’ll love my Be the Giraffe book.